Tera’s CMSA Advantages for the System User
Special Publications
A second example is the supplemental publications that use existing stories and information that the paper already has on hand. The publications are often guides to a geographic area. It is common for the guide to be underwritten by a specific advertiser. If so, it will contain information and events that are of interest to advertiser's target market. For example, a beverage company may underwrite a publication on barbecue restaurants.
Before Tera's CMSA, a newspaper may have had an application that contained reviews of restaurants that could easily be sorted and selected. The application could generally add formatting code, so the reviews could then be imported into the editorial system. The same or another system was used to track events, like museum openings.
Using Tera's CMSA all of this information is stored and searchable in the same place as all other content. So, in this example, all of the reviews for restaurants that are considered barbecue and can be selected by postal code, price range, review rating, etc. If the publication has access to sister publications, Tera's CMSA allows the same services that access the local data to access data anywhere in the world . Using Tera's CMSA, the guide could include reviews for different geographic locations, perhaps a regional or nationwide guide. If the pub was a stable mate of an international travel magazine, the guide could be a guide to the best in the world.
The information that can be easily searched and assembled is not limited to text data. Tables (including pricing information), numeric ratings, graphics, pictures and video for electronic distribution are all searchable and easily formatted. Tera's CMSA allows the output definition to present the same data in print, on the web, or other format, such as handheld, a phone or a format not yet available.
The same type of searching and formatting can be applied to events or any other information to be published in the guide. Because the architecture allows customizable information to be stored, the events can be matched against the restaurant reviews yielding a very cohesive, very targeted publication. As the data changes, the publication can be automatically updated upon reprinting or each time the data is electronically accessed without a special, separate hosting system.